art director & designer summer 2021
As vaccinations were on the rise and COVID was decreasing, Vermont businesses started to open back up to the public. Generator, Burlington’s maker space, needed an ad campaign to share they were welcoming people again and one that helped encourage membership. With the goal expressing the many intersections of Generator, we concepted, wrote and designed an ad to appear in Seven Days newspaper. The visual direction set and expressed a new tone for the Generator brand: one that is flexible enough to be expanded to additional ads and marketing materials, and that represents the diversity of offerings at and benefits of Generator.