art direction & design spring 2022

We supported Liminal Bloom’s creative coaching practice by creating a logo that represents their nurturing values and their unique specialties in the industry supporting new and emerging writers to become successful authors. The logo expresses the embodiment of sensitivity and empathy at the core of thier approach to professional coaching and focuses on the journey of self not just the outcome of a product. The project includes guidance on typography, color and gradient use to express the journey of the organization’s clients.